Alpine regions contemplate intensifying measures to combat rampant tourism influx
In the scenic Glarus Valley, a unique proposal has been tabled to address the growing issue of overtourism. Roger Rhyner, a former radio presenter and the current face of Visit Glarnerland, has suggested an entrance fee of up to 40 Swiss francs for visitors to the valley.
Rhyner has been contemplating this idea for a year, and to his surprise, he hasn't found anyone who thinks it's nonsense. His proposal, if approved by the Landsgemeinde, would require politicians to define where and how such a fee could be permissible.
The entrance fee, according to Rhyner, would be dynamic, based on factors such as the season, day of the week, or weather. Drivers would pay the fee at a barrier upon entering the valley. The funds collected would be used to finance waste disposal and maintenance, manage the flow of visitors, and ensure that guests consume within the valley, thereby strengthening regional value creation.
Part of the entrance fee would be returned to pubs and restaurants in the form of vouchers. This move is intended to encourage visitors to spend their money within the valley, supporting local businesses.
The Glarus local council has already taken steps to combat overtourism. Earlier this year, they doubled parking fees in the valley, and from 2026, they plan to introduce three car-free Sundays. If Rhyner's proposal finds favour at the Glarus cantonal assembly, known for its unexpected decisions, it could mark a significant shift in tourism management in the region.
However, the proposal faces legal challenges as the Federal Constitution guarantees free access to public roads. The outcome of this controversial proposal remains to be seen.
