Asia's favorite location, Bangkok, maintains its position as the top return destination in Asia for a second consecutive year.
The Tourism Authority of Thailand (TAT) is teaming up with industry partners to boost inbound travel, and a new list from Agoda's Repeat Visitor Ranking for the first half of 2025 sheds light on the Asian cities that are most popular among repeat visitors.
Top 10 Asian City Destinations for Repeat Visitors
- Bangkok, Thailand - The vibrant city tops the list for the second consecutive year, with its street life, cuisine, and cultural landmarks continuing to captivate travellers.
- Tokyo, Japan - This bustling metropolis, known for its world-class dining and tech-savvy culture, comes in second place.
- Seoul, South Korea - The city's blend of modernity and traditional Korean culture makes it a favourite among repeat visitors.
- Bali, Indonesia - The island's tropical beaches, rich culture, and vibrant nightlife draw visitors back time and time again.
- Osaka, Japan - Known for its hearty street food and historic sites, Osaka is a city that keeps travellers coming back.
- Taipei, Taiwan - The city's mix of modernity and traditional Chinese culture, as well as its delicious street food, make it a popular destination.
- Kuala Lumpur, Malaysia - The city's blend of Malay, Chinese, and Indian cultures, along with its modern skyline, make it a must-visit destination.
- Đà Nẵng, Vietnam - This coastal city is a newcomer to the list, reflecting Vietnam's growing appeal among travellers.
- Johor Bahru, Malaysia - The city's proximity to Singapore, along with its affordable prices, make it a popular destination for repeat visitors.
- Hong Kong - The city's blend of Eastern and Western cultures, along with its skyline and vibrant nightlife, make it a favourite among travellers.
Campaign to Boost International Demand
The TAT's campaign aims to drive international demand, especially from India, China, Malaysia, Laos, and Vietnam, by offering exclusive promotions and privileges across hotels, shopping, and experiences. Agoda, a partner for the TAT's Amazing Thailand Grand Sale 2025, is running from 1 July - 15 August, is sure to entice travellers to return to their favourite destinations.
Travellers often return to their favourite destinations to explore more, revisit beloved spots, or soak in the familiar atmosphere. Agoda's data shows that many travellers return to the same destination multiple times within the first six months of the year.
The list features a mix of major metropolitan hubs and popular resort destinations, indicating a mix of urban, cultural, and leisure appeal keeps travellers returning across Asia. Đà Nẵng from Vietnam entered the top 10 this year for the first time, reflecting Vietnam's growing appeal among travelers and placing it among top countries like Japan, Thailand, Malaysia, and Indonesia in terms of repeat visits.
In conclusion, Agoda’s 2025 ranking underscores strong demand for these varied destinations as places travelers return to multiple times annually. Whether it's the vibrant street life of Bangkok, the world-class dining of Tokyo, or the rich culture of Bali, these Asian cities offer something for everyone.
- The Tourism Authority of Thailand (TAT) is collaborating with partners to boost international demand, particularly focusing on India, China, Malaysia, Laos, and Vietnam.
- Agoda's data reveals that many travellers return to the same destination multiple times within the first six months of the year.
- The list of top Asian city destinations for repeat visitors includes cities with a mix of urban, cultural, and leisure appeal, such as Bangkok, Tokyo, Seoul, Bali, Osaka, Taipei, Kuala Lumpur, Đà Nẵng, Johor Bahru, and Hong Kong.
- With Đà Nẵng becoming a newcomer to the list this year, it indicates Vietnam's growing appeal among travellers and its place among top countries like Japan, Thailand, Malaysia, and Indonesia in terms of repeat visits.
