Collaboration between Daytrip and International Press Trips initiates a campaign, designed to guide American tourists towards unspoiled urban treasures scattered across Europe.
Daytrip, a leading provider of private, door-to-door car transfers, has partnered with International Press Trips (IPTO) to showcase Europe's lesser-known destinations to U.S. travel media. This collaboration, themed "Discover Europe's Hidden City-Gems," aims to make these captivating European places more accessible and attractive to American travelers.
The partnership focuses on hidden villages, charming medieval castles, vineyards, artisanal towns, and other unique locales that are not typically covered by standard tours or easily reached by public transport. Daytrip's services, featuring English-speaking drivers and the option for sightseeing stops, provide travelers with flexibility and convenience.
With this campaign, travelers can take day trips that return them to their original locations, ideal for cruise passengers or city explorers wanting to visit nearby small towns or castles without overnight stays. Daytrip's goal is to increase accessibility to these hidden gems through immersive storytelling, creating editorial opportunities with engaging travel media content.
An example of such a hidden gem is Sperlonga, a Mediterranean coastal town about 2 hours from Rome or Naples. This town embodies the type of destination that fits the campaign’s criteria of off-the-beaten-path European highlights.
Daytrip's news coordinator, Tatiana Rokou, holds a Bachelor's degree in Communication & Mass Media from Panteion University of Political & Social Studies of Athens. Before joining our website Media Network, Tatiana was an editor and editor-in-chief in various economic magazines and newspapers.
Daytrip's services are available in more than 130 countries worldwide, making it a convenient choice for travelers. Whether you need one-way, return, or multi-city transfers, Daytrip has got you covered. The company's Head of Global Communications and PR, Denisa Caldova, states that Europe's beautiful places are often hidden between destinations, and Daytrip aims to make every leg of the journey unforgettable for American travelers.
Featured destinations in this campaign include Croatia, Montenegro, Slovenia, and Latvia, among others. The 2025 MIA Conference will focus on Performance and People, providing a perfect platform for Daytrip to further showcase its services.
In a significant move, SWISS has become the first airline to integrate Synhelion's solar fuel into its flight operations, marking a step towards more sustainable travel options. This partnership aligns with Daytrip's commitment to providing eco-friendly travel experiences.
In conclusion, the partnership between Daytrip and IPTO offers travelers an opportunity to discover Europe's hidden city-gems in a way that is intimate, flexible, and convenient. By choosing Daytrip, travelers can embark on short, private, and meaningful tours of Europe's hidden destinations, making every journey a memorable one.
| Key Highlights of the Campaign | |------------------------------| | Destinations | Hidden villages, castles, vineyards, artisanal towns | | Services Provided | Private transfers with English-speaking drivers, optional sightseeing stops, day trips | | Target Audience | U.S. travel media and their audiences | | Goal | Showcase and increase accessibility to European hidden gems through immersive storytelling | | Example Destinations | Sperlonga (Italy), plus other less-traveled Europe gems |
The partnership between Daytrip and IPTO encourages American travelers to delve into Europe's hidden city-gems through immersive storytelling, offering unique day trips to lesser-known destinations such as Sperlonga, Italy. With Daytrip's services, travelers can experience charming villages, medieval castles, vineyards, and artisanal towns that are typically off the beaten path.
