Increase in Cruise Ship Navigations
Madeira's cruise industry has experienced a remarkable growth spurt, as the region welcomed a record-breaking number of visitors during the 2024/2025 high season. According to the Ports Administration of the Autonomous Region of Madeira (APRAM), the season ended with an economic impact of €62.8 million, marking a significant increase from the previous season's €50.5 million.
The growth in the cruise industry is evident in the surge of passengers, crew members, and cruise ships that docked at Madeira's ports. The number of passengers increased by 140,000 compared to the previous season, reaching a total of 734,699. The total number of port calls also saw a substantial increase of 17.13%, with 335 cruise ships docking at Madeira's ports. The number of crew members during the season rose by 26.71%.
APRAM president Paulo Cabaço described the 2024 cruise season as "by far the best" for Madeira's ports, while also highlighting the season as "exceptional." The increased spending by passengers and crew contributed to the regional revenue, with the average daily spending per passenger or crew member amounting to €61.40.
The growth in the cruise industry can be attributed to several factors. Madeira's strategic location in the Atlantic, favourable weather, and rich cultural and natural attractions have made it an increasingly popular destination for cruise lines. As a result, industry analysts expect that cruise ship calls and passenger arrivals will continue to rise as more cruise operators add Madeira to their itineraries.
Investments to expand and modernize port facilities in Funchal and other Madeira ports have also played a crucial role in accommodating larger cruise ships and increased passenger volumes. These enhancements improve the overall experience for both cruise lines and passengers, supporting sustainable growth.
Madeira is not only expanding its traditional short-stop visits but also offering more immersive shore excursions, eco-tourism, and cultural experiences that attract diverse cruise demographics, encouraging repeat visits and longer stays.
While growth prospects are strong, Madeira faces competition from other Atlantic and Mediterranean cruise destinations. To maintain long-term attractiveness, the region must address environmental sustainability, capacity management, and visitor impact.
Despite these challenges, industry experts and local stakeholders forecast steady to robust growth in Madeira’s cruise sector beyond 2025, assuming continued investment, effective marketing, and sustainable tourism practices. However, precise passenger and ship call projections vary by source and depend on broader economic and industry developments.
As Madeira continues to attract more cruise passengers and investment, the region is poised to remain a top destination for cruise lines and travellers alike.
Travelers and cruise lines found Madeira's unique lifestyle and attractive tourist destinations irresistible, as evidenced by the surge in port calls and an increase of 140,000 passengers during the 2024/2025 high season. The growth in the cruise industry has led to plans for expanded port facilities and the development of more immersive shore excursions, aiming to entice more travelers to explore this popular destination.
