Revisiting Art's Exposure and Linkage: A Fresh Perspective
In the ever-evolving world of art and cultural production, a new purpose-built infrastructure is making waves. FOLLOWour, designed specifically for curators and creatives, is set to revolutionise the way artists and their work are seen, supported, and connected.
At the heart of FOLLOWour lies the Nexus Card, a portable digital identity for creatives. This innovative tool brings together key information about a creative's practice in one structured, shareable profile. The Nexus Card is designed to live in a digital wallet and evolve alongside a creative's work.
Bruno Mellis, the CEO of FOLLOWour, describes the platform as a central station where all activity can come together. He emphasises the importance of collaboration in the art world, a sentiment shared by Veronika Gorbacova, the Head of the Curatorial Department at FOLLOWour's website.
The Nexus Card is the foundation of FOLLOWour, but the platform offers more than just a digital identity. The Connectory, a filterable directory and networking space for FOLLOWour users, provides a peer-oriented discovery system, not based on algorithms or advertising. Profiles in Connectory include detailed statements, themes, mediums, and publication links, making it easier for creatives to find and connect with others who share similar interests.
The Connectory offers structured search tools for filtering by topic, medium, location, and other criteria, making it a valuable resource for both emerging and established artists. Users can save the Nexus Card to their digital wallet and scan it at events, facilitating seamless networking opportunities.
FOLLOWour is committed to addressing systemic imbalances in the art world. The platform aims to support connections and professional visibility without algorithms or competitive ranking, fostering a collaborative and supportive community. The team behind FOLLOWour has supported over 500 art fairs and thousands of practitioners, demonstrating their dedication to the art community.
The Community Board in Connectory offers a forum-like space for sharing opportunities, asking for advice, exchanging knowledge, and connecting around shared interests. This space encourages dialogue and collaboration, further emphasising FOLLOWour's commitment to a more connected and supportive art world.
While FOLLOWour is not yet widely discussed in major sources or indexed results, it is clear that this new platform is poised to make a significant impact on the art and cultural production industry. Its mission to remain engaged, maintain visibility, and actively reshape the art world on its own terms is a promising step towards a more collaborative and equitable future for creatives.
The Connectory within FOLLOWour not only provides a networking space but also a filterable directory for creatives, allowing them to discover peers with similar interests based on detailed profiles, themes, mediums, and publication links.
In addition to the Nexus Card, FOLLOWour offers the Community Board in Connectory, a forum-like space for sharing opportunities, asking for advice, exchanging knowledge, and connecting around shared interests, fostering collaboration and strengthening the art community.
Beyond fashion-and-beauty, food-and-drink, home-and-garden, and other areas, FOLLOWour is designed to revolutionize the art world, promoting collaboration, visibility, and equity for creatives.
As pet lovers, travel enthusiasts, or car aficionados, one can appreciate the innovative structure of FOLLOWour, as it mirrors the importance of connection and community in diverse aspects of our lifestyle.
