Survey reveals: Guest contentment at its highest point
The Schmallenberger Sauerland, known for its natural beauty, authentic encounters, and lived hospitality, has been recognized as a top tourist destination in Germany. According to an analysis by the platform TrustYou and the German Economic Institute for Tourism, the region ranks exceptionally well in statewide and nationwide comparisons.
The detailed evaluation highlights the high quality of accommodations in the Schmallenberger Sauerland. The tourist regions of Schmallenberg and Eslohe, in particular, have achieved a Performance Score of 91.4, placing them at the top in both state and national comparisons. This impressive score is significantly above the averages for the Sauerland (84.3 points), North Rhine-Westphalia (81.6 points), and Germany overall (83.3 points).
TrustYou is a leading review platform and metasearch engine for the hotel and tourism industry, aggregating and analyzing guest reviews from numerous online portals. The evaluation of guest reviews by the dwif (German Institute for Tourism Research) serves as a valuable indicator of sentiment and provides dynamic, practical feedback regarding perceived quality.
Guests give particularly high ratings for service quality (95.3 points), location (94.1 points), culinary offerings (90.9 points), outdoor facilities (95.6 points), and room equipment (80.0 points) in Schmallenberg and Eslohe. These scores reflect the high competence and great commitment of local hosts in the Schmallenberger Sauerland.
Katja Lutter, the CEO of Schmallenberger Sauerland Tourism, says that the results show the quality promise of the Schmallenberger Sauerland resonates with guests. She concludes that the data provides specific starting points for what guests want and where the region can still improve. Guest feedback also confirms the region's positioning as a natural, warm, and quality-conscious premium destination in rural areas.
The survey conducted by TrustYou and the German Economic Institute for Tourism provides important clues for improvement in the areas of price-performance ratio and digitalization for Schmallenberger Sauerland Tourism. The dwif's evaluation highlights the need for further development in these areas.
The document named PM_10_TrustYou.pdf, with a size of 166 kB, is associated with the article and provides further details on the evaluation results.
For inquiries about Schmallenberger Sauerland Tourism, you can contact Katja Lutter, the managing director, at Poststr. 7, 57392 Schmallenberg. She can be reached at (0049 (0)2972 9740-11 or 0049 (0)2972 9740-26, or via email at [email protected].
In conclusion, the Schmallenberger Sauerland continues to be a beacon of excellence in the German tourism industry, offering a premium experience for visitors seeking natural beauty, authentic encounters, and lived hospitality. The evaluation by the dwif is a useful tool for strategic decisions and external communication, provided its methodological limitations are clearly stated.
