Swedish endurance brand, Craft, makes its debut at JD Sports in Liverpool One.
Swedish endurance brand, Craft, is set to make a significant entry into the UK market, with its Road & Trail footwear collection launching in JD Sports stores in Q2 of 2022. This expansion marks a significant milestone for Craft, as it continues to build on its success and grow its presence in the running and outdoor market.
Craft, engineered in Sweden, is designed to perform in all conditions, from rain and snow to mud and gravel. If a shoe can handle the Nordics, it can handle anything, according to Craft's philosophy. This commitment to quality and performance is evident in the brand's footwear collection, which is set to be available in JD Sports' Liverpool One store and Trafford Centre Superstore.
The launch in JD Sports stores is just the beginning for Craft. The brand's expansion beyond JD Sports stores includes plans to be available in retailers such as NEXT, Sole Trader, Alive & Dirty, and Taskers Sports. In Spring/Summer 2025, Craft's brand will have its first shop-in-shop at prestigious Liverpool retailer Taskers Sports.
The expansion into other major stores is part of Craft's larger plan that includes potential growth into more stores in 2026. The Spring/Summer 2026 collections will be a continuation of the brand's growth and success in the UK market. These collections are expected to further enhance Craft's offerings of speciality run brands.
Amy Frewer, Managing Director of Craft UK, made a statement regarding the expansion, but no specific content was provided. The brand's presence in prestigious retailers like Taskers Sports is expected to bring Scandinavian heritage, style, and flair to the shelves.
The launch in JD Sports stores is a significant expansion for Craft in the UK market. Beyond this, the brand has plans to continue expanding, with potential growth into more stores in 2026. While details about Craft’s expansion plans beyond JD Sports are not publicly available, it is clear that Craft isn't just another player in the game; it was made for this, suggesting a strong commitment to the running and outdoor market.
- Beyond JD Sports stores, Craft plans to be available in retailers such as NEXT, Sole Trader, Alive & Dirty, and Taskers Sports.
- In Spring/Summer 2025, Craft's brand will have its first shop-in-shop at prestigious Liverpool retailer Taskers Sports.
- The Spring/Summer 2026 collections will be a continuation of the brand's growth and success in the UK market.
- The brand's presence in prestigious retailers like Taskers Sports is expected to bring Scandinavian heritage, style, and flair to the shelves.
- While details about Craft’s expansion plans beyond JD Sports are not publicly available, it is clear that Craft isn't just another player in the game; it was made for this, suggesting a strong commitment to the running and outdoor market.
