Vietnam Ranks in Agoda's Repeat Traveler Listing
Vietnam Emerges as a Top Destination for Return Travelers in Asia
According to the latest Agoda Repeat Visitor Ranking for the first half of 2025, Vietnam has solidly positioned itself among the top travel destinations in Asia. The South East Asian country is now one of the top five countries in the ranking, following Japan and Thailand.
Vietnamese cities, Da Nang, Hanoi, and Ho Chi Minh City, are making a significant impact on the list. Da Nang has broken into the top 10 most revisited cities in Asia for the first time, joining the elite roster of Asia's most magnetic destinations.
Da Nang City, with its captivating blend of modernity and tradition, has become a favourite among travellers. Its sunny beaches, laid-back ambiance, and welcoming resorts continually attract visitors. The city's allure is so strong that many travellers return multiple times within the initial six-month period.
Hanoi and Ho Chi Minh City enchant repeat visitors with their lively spirit, rich heritage, and vibrant culinary scenes. These cities offer an ideal mix of relaxation and cultural immersion, making them an ideal destination for those seeking a memorable travel experience.
Vu Ngoc Lam, country director at Agoda, shared that Vietnam offers compelling experiences that keep visitors coming back. The increasing affinity for Vietnam's diverse appeal is underscored by Da Nang's inclusion in Asia's top travel destinations.
The Agoda Repeat Visitor Ranking is based on booking data from the first half of the year. This achievement is particularly significant as no cities from Vietnam were on the list in 2024.
The ranking includes cities from various countries in Asia, highlighting destinations with the highest number of returning visitors. Bangkok, Thailand, tops the list for the second consecutive year, known for its vibrant culture, cuisine, and tourism incentives. Tokyo, Japan, Seoul, South Korea, Bali, Indonesia, Osaka, Japan, Taipei, Taiwan, Kuala Lumpur, Malaysia, Johor Bahru, Malaysia, and Hong Kong follow as key repeat-visit destinations due to their unique appeals.
Each destination on the top ten list presents a unique blend of attractions, ranging from culinary pleasures to cultural encounters, ensuring that there is always something new to discover. Malaysia and Indonesia follow Vietnam in the Agoda Repeat Visitor Ranking.
In conclusion, Vietnam's diverse and evolving appeal has led to its emergence as a top destination for return travelers in Asia. The country's cities offer a captivating blend of modernity and tradition, making them an ideal destination for those seeking a memorable travel experience.
[1] Agoda Repeat Visitor Ranking [2] Da Nang's Inclusion in Top Travel Destinations [3] Vietnam's Emergence as a Top Destination for Return Travelers [4] Agoda's Data on Return Travelers in Asia
- The increase in travelers returning to Vietnam, as shown in the Agoda Repeat Visitor Ranking, suggests that artificial intelligence (AI) could be used to analyze travel trends and personalize experiences for repeat visitors in the health-and-wellness, lifestyle, and science sectors.
- The growing interest in Vietnam as a top destination for return travelers, as witnessed by Da Nang's inclusion in Asia's top travel destinations, could potentially encourage a focus on health-and-wellness resorts and lifestyle experiences tailored for tourists by Vietnamese tourism authorities and businesses.
- In the perspective of travel in the future with the integration of technology, Vietnam, as an emerging top destination for return travelers, may leverage advancements in science and technology to offer innovative health-and-wellness and lifestyle experiences for travelers, setting new trends in the industry.
