WeCreate Launches €500K Animal Protection Campaign in 2026 with Malte Zierden
Advertising agency WeCreate is gearing up for a nationwide campaign in the first half of 2026, focusing on animal protection in the dairy industry. The campaign, commissioned by a non-profit animal rights organization with a €500,000 budget, will feature TikTok influencer Malte Zierden as its face. WeCreate is currently inviting other agencies to participate through LinkedIn, with the involvement of interested employees who share a passion for animal protection.
The campaign, set to run in the first half of 2026, promises to be spectacular. It will include live actions, out-of-home advertising, videos, and social media activities. Malte Zierden, known for his animal protection videos and the Spiegel Nr.1 bestseller 'The saddest sky on earth', will lead the initiative. With 1.4 million followers on TikTok and around 1 million on Instagram, his influence is expected to amplify the campaign's message.
The chosen agencies, to be decided by WeCreate's Adil Sbai in October, will play a significant role in the campaign's success. The final selections are yet to be announced, but WeCreate's involvement ensures a well-organized and impactful campaign.
The nationwide campaign for animal protection in animal husbandry is set to launch in the first half of 2026, with a €500,000 budget and Malte Zierden as its prominent figure. WeCreate's invitation to other agencies through LinkedIn signals a collaborative effort to create a powerful and impactful initiative for animal welfare.
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